Wednesday, January 13, 2010

Starbucks Study



A study conducted using data from Starbucks has given insight into American eating habits.

At this blog, we like to bring you tasty chocolate recipes, but we figured that New Year's resolutions meant you'd rather we held off for a bit. We imagined you munching carrot sticks and limiting your chocolate consumption to that health-inspired ounce of practically sugar-free 85% cacao.

We were going to wait till closer to Valentine's Day to tempt you with anything.

In fact, the Starbucks study reveals that the feasting season in the U.S. now goes straight from Hallowe'en to the Super Bowl, dipping slightly in the first week of the new year and again briefly after the Super Bowl, and then picking right up for Valentine's Day.

Sensible eating doesn't really start till March.

Now that we've got the data, we'll be back tomorrow with some tasty ideas for game day.